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Effektiv zum Ziel

Mit welchen Textformen also erreichen Sie Ihre Zielgruppen auf welchen Plattformen? Wie sollten Ihre Tweets aussehen, damit sie retweetet werden, wie Ihre Facebook- und Instagram-Posts? Wie schreiben Sie Kurzmeldungen auf WhatsApp? Und vor allem: Was macht Ihre Inhalte viral?

Contribute

Texten für Social Media – Eine Einführung

Texten für Print und Online – Die Unterschiede | Die wichtigsten Social Media-Netzwerke – Facebook, Twitter, WhatsApp, Instagram, Xing & Co. Die Voraussetzungen für gute Social Media-Texte – Zielgruppen definieren, Interessen und Bedürfnisse erkennen. Wie gehe ich mit dem richtigen Content Audit um?

Überschriften und Headlines auf Social Media

Formen und Effekte

„Hi“ oder „Sehr geehrte Damen und Herren“? Den richtigen Ton finden

Workshop – Texten in der Praxis

Texten für Facebook – Erfolgreiche Facebook-Posts und der passende Umgangston.

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Konstruktiver Umgang mit Kritik auf den eigenen Plattformen

Redaktionell angemessen auf negatives Feedback reagieren

Zielgruppe des Online-Seminars »Texten für Social Media«

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Energy

Textplanung für Social Media | Usability und Textverarbeitung bei Social Media – Aktuelle Forschungsergebnisse | Vom Blick zum Klick – Wie Social Media-Inhalte viral werden | Der rote Faden – Themensammlung und Redaktionsplanung für soziale Netzwerke | Textwerkstatt – Schreiben für Social Media | Textformen für Social Media – Einzeiler, Kurztext, Teaser, Blog

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You

Texten für Instagram – Erfolgreiche Insta-Beiträge, Hashtags und Kommentare

Texten für B2B-Plattformen – Besonderheiten von Postings für LinkedIn und Xing

Texten für Twitter – Erfolgreiche Tweets, Retweets & Co.

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Social Media- und Content Manager, Mitarbeiter aus Unternehmen, Agenturen, Organisationen und öffentlichen Einrichtungen, die für Social Media-Aktivitäten verantwortlich sind, insbesondere aus den Abteilungen Marketing, PR, Unternehmenskommunikation und (Online-)Redaktion sowie Website- und E-Commerce-Managerur

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Education

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Vestibulum auctor dapibus neque
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Cras iaculis ultricies nulla
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Environment

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Vestibulum auctor dapibus neque
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Nunc dignissim risus id metus
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Cras iaculis ultricies nulla
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Economy

Nullam tincidunt ut nunc et porttitor. Sed vel posuere enim, id aliquam lacus. Ut accumsan ipsum turpis, ut sagittis mi porta at. Aliquam erat volutpat. 

Vestibulum auctor dapibus neque
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Agriculture

Nullam tincidunt ut nunc et porttitor. Sed vel posuere enim, id aliquam lacus. Ut accumsan ipsum turpis, ut sagittis mi porta at. Aliquam erat volutpat.

Vestibulum auctor dapibus neque
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Nunc dignissim risus id metus
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Foreign Affairs

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Nunc dignissim risus id metus
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Cras iaculis ultricies nulla
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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